MoDeS Of CoMmUnIcAtIoN
55% of impact is determined by body language—postures, gestures, and eye contact,
38% by the tone of voice, and
7% by the content or the words spoken.
Nonverbal communication plays a key role in every person's day to day life, from employment to romantic engagements.
FIG: NON-VERBAL COMMUNICATION
*Visual communication
Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design,illustration, colour and electronic resources. It solely relies on vision. It is form of communication with visual effect. It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. It is communication by presenting information through visual form.
FIG: VISUAL COMMUNICATION